Mercury Middle East secures QR280 million Commercial Avenue contract in Doha, Qatar.

Pictured above at the contract signing: Mr. Eamonn Sweetman Business Development Manager Mercury Middle East, Mr. Eamonn Philips General Manager Mercury Middle East, Mr. Michael Kennedy Chief Operations Officer Mercury Group.

Congratulations to Mercury Middle East for the successful tendering of the full MEP (mechanical, electrical & plumbing) scope on the Commercial Avenue Project in Qatar. The client of the project to be completed by mid-2012 is Barwa Real Estate Company which is made up of private investors and - with a share of 45 percent - the State of Qatar. Barwa Commercial Avenue will be a center for retail, office and residential units. It will be built alongside the highway at Doha‘s southern fringe and will eventually comprise almost 900,000 square meters of gross floor space - the equivalent of roughly 110 soccer pitches. This will be Mercury Middle East’s second major project in the region with Barwa Real Estate, currently we are under taking the district cooling package on the Barwa City Project. We are delighted to continue this relationship in the region with Barwa.


Barwa’s Vision - To each, his own.

It has been a historical global trend to have streets that are devoted to the industry they serve. London has Fleet Street, a street dedicated to the British press; and then Harley Street which is about the field of medicine. There’s also Bond Street a haven for shoppers. Think of Wall Street which headquarters economic hot-spots and Madison Avenue where the advertising world reigns. Each nation chooses to put aside space for a particular industry and then through their success they become global synonyms. Barwa harbours the same ambitions for Qatar, and our desire is to develop and dedicate a street forever linked to commerce and enterprise. Barwa Commercial Avenue is what we have in mind.

Worldwide it has been proven that urban projects such as Barwa Commercial Avenue add revenue to a country’s economy. The QR 4 billion investment Barwa is making in this project is a direct response to the shortage of office space suffered in the country because of influx of private business organisations in Qatar. While Barwa has taken heed of the mandate to meet this shortage it is also using the project to break new ground by giving Qatar its own dedicated world class commercial street. Barwa Commercial Avenue is in the centre of all business owing to its key location that has been carefully studied and deemed to suit the needs of local, regional and international entrepreneurs.


Project at a glance.

Targeted at Qatar’s young entrepreneurs and investors, Barwa Commercial Avenue is an 8-kilometer development of road as well as a mixed development of buildings between the Mesaimeer roundabout and the industrial area. Barwa Commercial Avenue is set to transform the project area into commercial complexes, showrooms and homes as part of this mixed development project Barwa will offer about 600 retail spaces and about 850 residential units and offices for occupation. The residential units that are part of the project will have 3 different types of configurations ranging from 3 to 2 to 1 bedroom. The construction is being carried out using 5 ultra modern designs. The public areas will have food courts, groceries, pharmacies and all other manner of amenities that will serve those who will live and work in this space.

Commercial Avenue is also to feature impressive shopping malls, housing top retail names and brands. Specialist shops are to be set up in the area to cater to the needs of the elite occupants. Fine dining restaurants will also be part of the Commercial Avenue project, making it a likely location where clients will have an opportunity to mix business with pleasure. The area will be landscaped and laid out to meet the highest international standards. The space once developed will be the location to host many an exhibition related to the commercial enterprises housed nearby; all these features marks Barwa Commercial Avenue as a place of commerce and culture.


The Avenue Encapsulating Our Commercial Dreams

Barwa Commercial Avenue will be a long road representative of commercial enterprise and financial muscle at about 8, 000 metres in length and 65 metres in width The investment is in response to the economy that is averaging a 10% growth per annum and ranks as one the fastest growing in the world. Barwa Commercial Avenue is intended to not just attract but also convince young national entrepreneurs of the vast opportunities abounding and the availability of space to set up a business. The arrival of international investors in Qatar only means they will find investments such Barwa Commercial Avenue appealing and a major determinant in their decision to invest in Qatar. The project will be completed in 2010.


A solution that will draw in Business Tourists.

Following Qatar’s tremendous year-on-year growth in the real estate sector and the whole economy in general, as well as the country’s expansion of foreign investments, Qatar is currently witnessing exceptional growth in its business tourism sector too. Barwa Commercial Avenue is as much an investment in tourism as it is business. Barwa believes that the nation’s growth will continue to attract individuals and companies who will travel as business tourists to Qatar and they are an underserved segment.

Barwa thrives on providing creative solutions in real estate and is deeply committed to make the name Barwa Commercial Avenue a globally recognized synonym for the nation’s entrepreneurial spirit.